Biotechnology for

Better Hair Care

HAIRVEL develops patented peptide technology that enables efficient, long-lasting and sustainable personal care solutions by binding active ingredients directly to the hair surface.

Hairvel peptides bind strongly to hair and make the hair shinier, reduce static electricity, restores and improves hair quality

Traditional hair care struggles to deliver active ingredients efficiently without high chemical load or hair damage.

Hairvel has developed high-affinity peptides which bind strongly to human hair providing a platform for novel hair care ingredient delivery. And we can attach payloads to the peptide. Our aim is to build functional hair care ingredients that are milder and more efficient than treatment products today.

Our Technology

Our patented HAIRVEL peptide technology enables precise delivery of functional ingredients to the hair surface, improving performance while reducing chemical load and environmental impact.

Our platform allows to:

reduce the number of chemicals needed and amounts used
enable long-lasting effects
target efficiently the delivery of active ingredients
provide hair-care without harsh chemicals
have a natural look and feel

Our peptides with attached components can give:

Long-lasting and damage free colors that resist fading and dye out
Targeted or personalized performance
Multifunctionality through using combinations of the active ingredients
Clean, safe and sustainable hair-care products

A range of additional benefits that HAIRVEL peptides deliver

Damage repair & strengthening by attaching to hair cuticle borders
Hair protection against UV, oxydation and heat
Shine, volume and smoothness effects by binding respective ingredients on the hair surface
Moisture retention & hydration

Proves to Our Claims

CASE 1

Fluorescent dye

Hair sample on the left treated with regular fluorescent dye; on the right, dye delivered using our peptide. Both samples were thoroughly washed. Left – no glow; right – glow.

In all cases, the peptide and the delivered agent are covalently attached. Washes are performed in water containing 1% detergent (Tween 20).

CASE 2

Nanoparticles

HAIRVEL UV-protection complex: A 0.1% solution of peptide–ZnO nanoparticles attaches to the hair strand after 15 minutes of incubation followed by washing.

Only UV-protection agent: A 0.1% solution of ZnO nanoparticles. Little to none are attached to the hair strand after 15 minutes of incubation followed by washing.

CASE 3

Colour molecule

1x wash

5x wash

10x wash

15x wash

HAIRVEL
Orange

Common
hair dye

"We believe that using biotechnology in personal care will help produce milder, more efficient products and make the whole industry more sustainable. Our mission is to develop science-based personal care solutions that are better, more acceptable for end users, and sustainable for the sake of the environment."

Meet Our Team

Sven Parkel
CEO

Leads the company's mission to bring biotechnology into hair care by transforming cutting-edge peptide science into more efficient, sustainable, and high-performance personal care solutions.

Erkki Lõhmus
CBO

Brings deep cosmetics industry expertise to build partnerships and accelerate the market adoption of Hairvel's peptide technology.

Erki Enkvist
CTO

Brings deep expertise in peptide research and molecular biotechnology, leading the development of Hairvel's hair-binding peptide platform.